With the holiday season here, the Savoy Hotel in London has revealed a unique winter look; larger than life LEGO sculptures that transport guests into another world.
Open until 3 January, the Twelve Rebuilds of Christmas reimagines the lyrics of the traditional Twelve Days of Christmas carol through the eyes of a child. Instead of five gold rings and a partridge in a pear tree, carol singers will be describing Santa’s new wheels and a dragon-shaped Christmas tree. 372,931 bricks, and 2200 hours have gone in to taking the song lyrics and turning them into twelve unique pieces.
Every day during the installation, visitors can participate in LEGO’s “Build to Give” campaign. Guests will have the opportunity to build a decoration of their own, take a photo and share it on social media with #BuildToGive. For every decoration built and shared, LEGO will donate a set to a child in need in children homes, hospitals, and under-served communities. As well as that, on Sunday 1 December & Sunday 15 December, visitors can join LEGO Certified Professionals for special workshops.
“We have had wonderful feedback from our guests, it is certainly getting everyone in the Christmas spirit. It is fantastic to see visitors taking the time to walk around each of the Rebuilds of Christmas and discover the incredible creativity that has been brought to life. We’re exceptionally pleased to see so many people getting involved in and supporting the LEGO Build to Give initiative as well. We’re excited to continue welcoming guests and visitors to the hotel throughout December to enjoy these wonderful decorations,” Ian Kidd, hotel manager at the Savoy told Lonely Planet.
Visitors are first met by an exploring Shark, complete with water tank, snorkels and goggles, while inside the foyer the 150,000-brick dragon-shaped tree has taken residency. Even the Savoy sign on the roof has been given a festive makeover, with a LEGO Minifigure choir greeting the public as they arrive.
Since September, LEGO’S Rebuild the World campaign has seen iconic locations across the UK (including Piccadilly Circus and Birmingham’s Bull Statue) reimagined and rebuilt through the eyes of children.