A digital sculpture reacting to the city life around it has been unveiled in Warsaw. Located on a giant screen at the Union of Lublin Square, it changes its shape, colour and movements in response to the actions of people around it – regardless if they are aware of it or not!
A joint project by PanGenerator, a design group, and Screen Network, the digital sculpture is shaped by the city’s traffic and a data flow. Titled ‘Simulakra’, its goal is to answer the question: “Can art be created by forces … of the city?”
The initial form of the sculpture was designed by visualising the demographic data in the area. After being launched, it changes depending on the environment – its pattern of stripes reflecting the mobile data usage around it, while the flowing particles show the cars driving around.
The artists drew inspiration from the Latin “simulacra” concept, which translates to “similarity appearances”. It is a picture that is simulation mimicking reality, or creating one its own. Apart from reacting to the input of data from the city around it, the sculpture responds to the actions of its audience. Viewers can further interact with the sculpture using the website symulakra.com, which allows them to draw simple shapes reflected on the digital projection.
Since 2010 PanGenerator has been working with new technologies in order to create engaging experiences for the audiences of art galleries, museums and festivals. Apart from its creative endeavours, PanGenerator has also been involved in new media tech and art education, frequently giving workshops on the subject.
Screen Network, the project’s partner, is a company specialising in digital out- and indoor media. It manages the largest network in Poland (20,452 thousand screens) in 2,505 thousand location.
From November 5, the Simulakra sculpture will be exhibited every day for 60 minutes between 19.00, 20.00 and for five minutes at 21.00. Every time, due to its surroundings, the live urban sculpture will evolve and shape itself differently.